A Talk by CEO Phoenix Capital at Rotary Club of Ngong Road
At a recent Rotary Club of Ng’ong Road forum, Mr. Clement, Founder and CEO of Phoenix Capital Limited, delivered a powerful talk on the journey of transforming a bold idea into a purpose-driven financial institution. His address focused on visionary leadership, community impact, and the value of taking consistent steps toward a greater mission, including the vital role of Phoenix Capital Limited in this ecosystem. This initiative is crucial for the growth of MSMEs in Kenya, especially through the support of Phoenix Capital Limited.
Building Bridges: From Exclusion to Empowerment
The Role of Phoenix Capital Kenya in Supporting MSMEs
Phoenix Capital ltd was born from a simple yet compelling vision: to uplift everyday Kenyans who had long been excluded from formal financial systems. From those humble beginnings, the company has grown into one of Kenya’s most trusted microfinance institutions, offering tailored solutions such as logbook loans, asset financing, and insurance premium financing (IPF).
Mr. Clement emphasized that Phoenix Capital ltd growth has never been about shortcuts or sudden leaps but about intentional, incremental progress. The focus has always been clear: bridge the gap between opportunity and access, while staying true to the everyday struggles and dreams of Kenyans.
Step by Step: The Philosophy Behind the Success
At the core of Mr. Clement’s message was a timeless leadership truth: success is a journey, not a sprint.
“Chaka chaka,” he quoted, a Luo phrase meaning, “Just start.”
“Start that business, that idea, that goal do not overthink it. You grow by doing.”
This ethos of bold, consistent action is the heartbeat of Phoenix Capital ltd. By providing financial tools that meet real, day-to-day needs, the company empowers people to launch side hustles, grow businesses, or support their families one step at a time.
He added,
“Whatever you are doing, do it consistently or persistently. You will become successful when doing one thing consistently, and failure is a building block.”
A Major Milestone: CBK Licensing in 2024
In a defining moment for the company, Phoenix Capital ltd was officially licensed as a Digital Credit Provider by the Central Bank of Kenya in 2024. This milestone affirms Phoenix’s commitment to transparency, regulatory compliance, and digital innovation, making financial services more secure and accessible for all Kenyans.
CSR With a Heart: Impact Beyond Business
Phoenix Capital ltd purpose extends beyond profit. CSR is not an afterthought it is a core value embedded in everything they do. Mr. Clement highlighted several community-driven initiatives that demonstrate the company’s commitment to social transformation, including:
- Sponsoring education for underprivileged students
- Providing sanitary towels to girls in schools, promoting dignity and reducing absenteeism
- Supporting families living with autism, driving awareness and inclusion
- Helping girls at risk of FGM in Kuria through rescue centers, education, and advocacy
These efforts reflect Phoenix Capital ltd unwavering belief in building not just better businesses, but better communities.
A Closing Message of Hope and Hard Work
To close his address, Mr. Clement shared a moving Chinese proverb:
“There is no man who wakes up early in the morning and goes back home to a family that sleeps hungry.”
This saying encapsulates the values that guide Phoenix Capital ltd: resilience, discipline, and compassion. The company exists to walk alongside hardworking Kenyans offering not just loans, but hope and possibility.
Walk With Us – Let’s Build Your Future, Together
Whether you are an entrepreneur ready to scale, a parent planning for tomorrow, or someone seeking a fresh financial start, Phoenix Capital ltd is here to walk the journey with you. We invite you to partner with us to start where you are, take the first step, and trust that progress will follow. Because as Mr. Clement reminds us:
“Chaka chaka.” Just start.
